Messenger

Report September 2025

Submitted
Commitment 6
Relevant Signatories commit to make political or issue ads clearly labelled and distinguishable as paid-for content in a way that allows users to understand that the content displayed contains political or issue advertising.
We signed up to the following measures of this commitment
Measure 6.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Beginning in October 2025, Meta will no longer allow political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
Measure 6.5
Relevant Signatories that provide messaging services will, where possible and when in compliance with local law, use reasonable efforts to work towards improving the visibility of labels applied to political advertising shared over messaging services. To this end they will use reasonable efforts to develop solutions that facilitate users recognising, to the extent possible, paid-for content labelled as such on their online platform when shared over their messaging services, without any weakening of encryption and with due regard to the protection of privacy.
QRE 6.5.1
Relevant Signatories will report on any solutions in place to empower users to recognise paid-for content as outlined in Measure 6.5.
As noted in our baseline report, when an ad, labelled as SIEP on the Facebook app, is shared via Messenger, the link redirects the user to the ad where the label is visible.