IAB Europe (Interactive Advertising Bureau Europe)

Report March 2025

Submitted
 
IAB Europe (Transparency Register: 43167137250-27) is the European-level association representing the broad digital advertising and marketing ecosystem. Its members include media, technology, and marketing companies, as well as national IABs. It comprises 25 national associations, whose 5,000+ members include advertisers, agencies, publishers, and technology companies.

IAB Europe understands the complexity of combating disinformation and recognizes its importance for the digital ecosystem to continue offering reliable information. This is in the best interest of all parties involved, as access to truthful information promotes confidence in the digital space and benefits the overall health of the digital ecosystem.

The Association and a number of its members were original signatories of the first Code in 2018. Since then, IAB Europe, in its role as a trade association signatory, has been promoting the Code within the industry and advocating for ongoing collaboration on it throughout the digital ecosystem.

After the signing of the 2022 CoP, IAB Europe participated in the post-signing activities of the Taskforce Group and became part of the Ad Scrutiny, Monitoring and Reporting, and Outreach and Integration Subgroups of the Taskforce. In those, the association shared the point of view from the digital advertising ecosystem when needed.

As stated in the Code, as a trade association, IAB Europe, when adhering to this Code, does not enter into obligations on behalf of its members. 

In this annual report, due to its nature as a trade association, IAB Europe only reports on the mandatory commitments and those linked to its efforts in promoting the Code within the industry, as well as the association's participation in the Task Force and its subgroups.

IAB Europe will continue to educate the industry on the significance of the CoP and its commitments to maintaining a digital space that offers accurate information and viewpoints that are accessible and affordable to all citizens.

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Commitment 37
Signatories commit to participate in the permanent Task-force. The Task-force includes the Signatories of the Code and representatives from EDMO and ERGA. It is chaired by the European Commission, and includes representatives of the European External Action Service (EEAS). The Task-force can also invite relevant experts as observers to support its work. Decisions of the Task-force are made by consensus.
We signed up to the following measures of this commitment
Measure 37.1 Measure 37.2 Measure 37.3 Measure 37.4 Measure 37.5 Measure 37.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 37.6
Signatories agree to notify the rest of the Task-force when a Commitment or Measure would benefit from changes over time as their practices and approaches evolve, in view of technological, societal, market, and legislative developments. Having discussed the changes required, the Relevant Signatories will update their subscription document accordingly and report on the changes in their next report.
QRE 37.6.1
Signatories will describe how they engage in the work of the Task-force in the reporting period, including the sub-groups they engaged with.
IAB Europe participated in the Ad Scrutiny Subgroup, the Monitoring and Reporting Subgroup and the Outreach and Integration Subgroup.